The litter in littérateur. Ricky Opaterny on Books, Music, Art, and Sports

Nike ran a very well-done advertisement on FOX following the final games of the ALCS and the World Series. In today’s New York Times, Stuart Elliot comments on the marketing viability of the Red Sox following their World Series victory. He points out that Nike had actually developed the Fenway Park commercial for last year’s ALCS, but had to shelve it after Aaron Boone’s homerun sent the Yankees on to the World Series. The ad, which was created by Wiedland + Kennedy, can be seen at Nike’s website. This commercial is not to be missed. If you missed it, we encourage you to check it out. You will not be disappointed.