The litter in littérateur. Ricky Opaterny on Books, Music, Art, and Sports

I had a few logos made for projects over the past four years. Fortunately, I’ve been able to work with friends on many of them. However, I continue to encounter the misconceptions that logos should be cheap, say a couple hundred bucks, or involve a lot of constant feedback from the client to the designer on all possible designs. Here’s why neither is true.